ROG Xbox Ally X Price Revealed: 7 Facts Gamers Must Know [2025]

Introduction

The handheld gaming market has reached a new turning point. Microsoft and ASUS have officially unveiled the ROG Xbox Ally X, priced at $999.99, sparking heated debates across the global gaming community. First revealed by IGN on September 26, 2025, the device has already sold out in pre-orders, despite the high price point. But what makes this portable console so special? Let’s break down the details, features, reception, and future outlook.

The price on the ROG Xbox Ally X has been revealed and the upcoming handheld will cost $999.99, with the base ROG Xbox Ally costing $599.99. https://t.co/oH9KExoUZ6 pic.twitter.com/JnvKcMavT0

— IGN (@IGN) September 26, 2025

The Official Announcement

IGN’s post (ID: 1971621062677794911) showcased the ROG Xbox Ally X with a sleek design, a vibrant 7-inch display, and ergonomic controllers. The bold caption confirmed its $999.99 launch price, while the base ROG Xbox Ally comes at $599.99. Both versions will hit stores on October 16, 2025, across 38 countries.

Device Specifications & Features

ROG Xbox Ally X ($999.99)

• Processor: AMD Ryzen AI Z2 Extreme
• RAM: 24GB
• Storage: 1TB SSD
• Display: 7-inch Full HD, 120Hz, FreeSync Premium
• Battery: 80Wh (extended gaming sessions)
• Design: Contoured grips inspired by Xbox controllers
• OS: Windows 11 + Xbox Game Pass integration

Base ROG Xbox Ally ($599.99)

• Processor: AMD Ryzen Z2 A
• RAM: 16GB
• Storage: 512GB SSD
• Display: Same 7-inch 1080p 120Hz panel
• Battery: Smaller than Ally X
• Audience: Casual and budget-conscious gamers

Community Reactions

• Positive Take: Analysts like @ZhugeEX argue that the pricing is fair compared to premium consoles like the Xbox Series X or PS5.
• Skepticism: Creators such as @MightyKeef question the value compared to alternatives like the Steam Deck.
• Criticism: Users like @Aerialslayer point out that it doesn’t play native console games, limiting appeal for die-hard Xbox fans.
• Demand Proof: Despite criticism, the Ally X sold out in hours, proving a passionate niche market exists for high-performance portable devices.

Implications for Portable Gaming

The ROG Xbox Ally X signals a fusion of PC power with Xbox’s ecosystem. Its premium specs bring AAA gaming to handheld form, but the steep $1,000 price may restrict mass adoption. If performance, battery life, and Xbox Game Pass integration deliver on promises, it could redefine portable gaming—otherwise, it risks being remembered as a niche luxury.

Conclusion

The ROG Xbox Ally X represents both innovation and controversy in the gaming world. Microsoft and ASUS have dared to challenge handheld gaming norms, but whether gamers see it as a must-have revolution or overpriced gadget remains uncertain. The debate itself reflects a bigger question: how much are gamers willing to pay for portability without compromise?

FAQs

Q1. When will the ROG Xbox Ally X release?
The official release date is October 16, 2025, in 38 countries.

Q2. What’s the difference between Ally and Ally X?
The Ally X has better performance, more RAM, double storage, and a larger battery compared to the base Ally.

Q3. Is $999.99 justified for handheld gaming?
Opinions are divided. Some believe it’s fair for the power offered, while others argue alternatives like the Steam Deck provide better value.

Q4. Can the Ally X run Xbox console discs?
No, it relies on digital games, Xbox Game Pass, and remote play, not physical console discs.

Q5. Is pre-order still available?
As of September 27, 2025, the premium Ally X is sold out, but restocks may appear on Xbox Store, Best Buy, Amazon, and ASUS’s website.

Opinion

The ROG Xbox Ally X highlights an ongoing philosophical shift in gaming: the balance between portability, power, and price. At $1,000, it reflects a future where handheld devices rival full consoles, yet also exposes the economic barrier for many players. This raises critical questions—should innovation prioritize elite premium markets or aim for broader accessibility? Just as smartphones reshaped media consumption, devices like the Ally X may one day redefine how we perceive consoles. But until then, it stands as both a technological marvel and a test of consumer willingness to embrace expensive innovation.